FabricIQ
Reading the label…
FabricIQ
Reading the label…
Proper care extends garment life 2-3x, saves money, reduces waste, and minimizes microplastic pollution.
Wash cold
Cold water prevents shrinkage, color fading, and reduces microfiber shedding by 30%. Hot water is only needed for heavily soiled items or sanitizing.
Turn clothes inside out
Protects outer surface from abrasion, fading, and pilling. Especially important for printed or dark garments.
Wash less often
Jeans can go 5-10 wears. Sweaters 3-5 wears. Outerwear even longer. Only underwear, socks, and workout clothes need washing after every wear.
Use gentle cycle for delicates
Silk, lace, cashmere, and thin fabrics break down in normal cycles. Use a mesh laundry bag for extra protection.
Don't overload the machine
Clothes need room to move. Overloading causes uneven washing, more friction, and faster wear.
Zip up zippers, button buttons
Open zippers and hooks snag other garments, causing pulls and damage.
Pre-shrunk cotton is safe in the dryer. Raw cotton can shrink 3-5% — wash cold and air dry to prevent.
Use a Guppyfriend bag to catch microfibers. Never iron on high — it will melt. Dries fast, doesn't need a dryer.
Wool is self-cleaning — air it out between wears. Never wring. Use wool-specific detergent (pH neutral).
Never use bleach or fabric softener. Store away from sunlight. Press while slightly damp.
Gets softer with every wash. Wrinkles are natural — embrace them or iron while damp. Shrinks on first wash.
Raw denim: don't wash for 6+ months to develop natural fading. Spot-clean stains. Freeze to kill bacteria (yes, really).
Use baby shampoo or cashmere wash. Never hang (stretches). Fold and store with cedar to prevent moths.
Dryer heat breaks down spandex/elastane over time. Your leggings will last 2x longer if you skip the dryer.
If you own synthetic clothing (most people do), these steps significantly reduce the microfibers entering waterways:
Use a Guppyfriend washing bag
Put synthetic garments in the bag before washing. Empty collected fibers into trash (not drain).
Install a washing machine filter
Filters like Filtrol or PlanetCare attach to your machine's drain hose. Requires periodic cleaning.
Wash cold, short cycle, full load
Cooler water, less agitation, and less water-to-fabric ratio all reduce fiber release.
Use liquid detergent
Powder detergent granules scrub against fabric, increasing fiber breakage. Liquid is gentler.
Skip the dryer for synthetics
Dryer lint from synthetic clothes is pure microplastic. Air drying eliminates this entirely.
Using too much detergent
More soap ≠ cleaner clothes. Excess detergent leaves residue, attracts dirt, and stiffens fabric. Use half of what's recommended.
Drying everything on high heat
High heat shrinks cotton, melts synthetics, and destroys elastic. Use low heat or air dry for anything you care about.
Ignoring care labels
Those symbols exist for a reason. A "dry clean only" garment washed in hot water is a one-way trip to donation size.
Storing knits on hangers
Sweaters, cashmere, and knits stretch on hangers. Fold them. Only structured garments (jackets, dress shirts) should hang.
Bleaching colored clothes
Chlorine bleach destroys color and weakens fibers. Use oxygen bleach (OxiClean) for colors, or just use cold water and pre-treat stains.
Not sure what those laundry symbols mean? Use our Care Symbol Decoder.
Decode Care Symbols